Home > College of Education and Human Development > Human Movement, Sport and Leisure Studies > Visions > Vol. 3 > Iss. 2 (1984)
Introduction
Volume 3 Number 2 Summer 1984Article
Front Matter
Visions Editors
Uniqueness Introduction
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Product Introduction
Visions Editors
An Overview of the Leisure Experience as Product
Christine Z. Howe
Program Modification Through Program Evaluation
Richard J. Gitelson
Pricing Introduction
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Pricing Strategy in Leisure Services
Jay B. McMillen
The Real Price
Frank B. Guadagnolo and Deborah L. Kerstetter
Place Introduction
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The Critical Importance of the Distribution Variable in Formulating a Marketing Strategy
Dennis R. Howard and Pamela Thomason
Promotion Introduction
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Promotion Techniques for Park and Recreation Administrators
John B. Goldsmith
Promoting Newark's Cherry Blossoms: Going Out on a Limb?
Lisa Lopusziak
Equity Introduction
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The Trade Off Between Equity and Efficiency
John L. Crompton
Ethics Introduction
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The Ethics of Marketing Public Leisure Services
Geoffrey C. Godbey
Back Matter
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