Volume 3, Number 2 (1984)
Volume 3 Number 2 Summer 1984Front Matter
Front Matter
Frank B. Guadagnolo
Articles
Uniqueness Introduction
Visions Editors
Product Introduction
Visions Editors
An Overview of the Leisure Experience as Product
Christine Z. Howe
Program Modification Through Program Evaluation
Richard J. Gitelson
Pricing Introduction
Visions Editors
Pricing Strategy in Leisure Services
Jay B. McMillen
The Real Price
Frank B. Guadagnolo and Deborah L. Kerstetter
Place Introduction
Visions Editors
The Critical Importance of the Distribution Variable in Formulating a Marketing Strategy
Dennis R. Howard and Pamela Thomason
Promotion Introduction
Visions Editors
Promotion Techniques for Park and Recreation Administrators
John B. Goldsmith
Promoting Newark's Cherry Blossoms: Going Out on a Limb?
Lisa Lopusziak
Equity Introduction
Visions Editors
The Trade Off Between Equity and Efficiency
John L. Crompton
Ethics Introduction
Visions Editors
The Ethics of Marketing Public Leisure Services
Geoffrey C. Godbey
Back Matter
Back Matter
Visions Editors
