Abstract
This article examines the component of time and psychological price in consumer decision making. Social pricing is a critical element that determines consumer satisfaction and offers another element on which to segment the audience.
Recommended Citation
Guadagnolo, Frank B. and Kerstetter, Deborah L.
(1984)
"The Real Price,"
Visions in Leisure and Business: Vol. 3:
No.
2, Article 9.
Available at:
https://scholarworks.bgsu.edu/visions/vol3/iss2/9
COinS