Volume 26, Number 2 (2024)

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Introduction
David L. Groves and Bob Lee

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A Cross-Cultural Comparative Study of Electric Vehicle Advertisements from the Perspective of Visual Grammar
Hu Yumeng and Yizhou Yuan

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Cross-Cultural Management Strategies of Chinese Enterprises in Central Asia — A Case Study of a Shaanxi Agricultural Product Enterprise
Mengyu Dai and Shaojun Bai

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Interculture Marketing from a Multimodal Perspective: Taking Burberry as an Example
Huan Liu and Shaojun Bai

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Course Structure and Social Outcomes of Teaching Older Adults to Play Piano in a Group Setting: A Case Study of Chinese Elderly Participants
Pinlin Liu, Derek Polischuk, and Bob Lee