Volume 26, Number 2 (2024)
Front Matter
Introduction
David L. Groves and Bob Lee
Articles
A Cross-Cultural Comparative Study of Electric Vehicle Advertisements from the Perspective of Visual Grammar
Hu Yumeng and Yizhou Yuan
Cross-Cultural Management Strategies of Chinese Enterprises in Central Asia — A Case Study of a Shaanxi Agricultural Product Enterprise
Mengyu Dai and Shaojun Bai
Interculture Marketing from a Multimodal Perspective: Taking Burberry as an Example
Huan Liu and Shaojun Bai
Course Structure and Social Outcomes of Teaching Older Adults to Play Piano in a Group Setting: A Case Study of Chinese Elderly Participants
Pinlin Liu, Derek Polischuk, and Bob Lee
