Media and Communications Faculty Publications

 
The School of Media and Communication (SMC) at Bowling Green State University is home to approximately 700 students in the Departments of Communication, Journalism and Public Relations and Telecommunications, and over 50 masters and doctoral students.

Please note that the content of this page does not necessarily constitute a comprehensive list of all faculty publications produced by this department.

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Submissions from 2016

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Does U.S. College Students’ Social Media Use Affect School E-Mail Avoidance and Campus Involvement?, Louisa Ha, Claire Joa, Itay Gabay, and Kisun Kim

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Effects of Data Collection Mode and Response Entry Device on Survey Response Quality, Louisa Ha, Chenjie Zhang, and Weiwei Jiang

Submissions from 2015

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Bridging the Divide: Using UTAUT to predict multigenerational tablet adoption practices, Kate Magsamen-Conrad

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Life-Span Differences in the Uses and Gratifications of Tablets: Implications for Older Adults, Kate Magsamen-Conrad, John Dowd, Mohammad Abuljadail, Saud Alsulaiman, and Adnan Shareefi

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I Know I Can: Feeling Confident About Discussing Cancer May Help Couples' Cancer Management, Kate Magsamen-Conrad, Maria K. Venetis, M. G. Checton, and K. Greene

Submissions from 2014

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Digital Divide in Social Media Prosumption: Proclivity, Production Intensity, and Prosumer Typology among College Students and General Population, Louisa Ha and Gi Woong Yun

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Who are Fans of Facebook Fan Pages? An Electronic Word-of-Mouth Communication Perspective, xiao hu, Louisa Ha, Simeng Mo, and Ying Xu

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The Role of News Media Use and Demographic Characteristics in the Prediction of Information Overload, Qihao Ji, Louisa Ha, and Ulla Sypher

Submissions from 2013

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Media Repertoire and Multiplatform Media Use: Media Consumption Diversity in a Digital Age [Slides], Louisa Ha

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Consumption and Dependency of Social Network Sites as a News Medium: A Comparison between College Students and General Population, Louisa Ha, Kisung Yoon, and Xiaoqun Zhang

Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students, Franklin N.A. Yartey and Louisa Ha

Submissions from 2012

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Diffusion of news services and political news in mobile media: A time budget perspective [Slides], Louisa Ha

Internet Experience and Time Displacement of Traditional News Media Use: An Application of the Theory of the Niche, Louisa Ha and Ling Fang

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Parents and Professionals' Autism Information Environment Assessment, Information Needs and Use of Support Services Across the Life-Span of Individuals with Autism [Slides], Louisa Ha, Lynne Elizabeth Hewitt, and Linell Weinberg

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SNS as the Bellwether in Cyberspace: A Study on SNS Involvement and Online Media Use [Slides], Louisa Ha and Xiao Hu

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Social Media Involvement Among College Students and General Population: Implication to Media Management [Slides], Louisa Ha and Xiao Hu

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Problem Behaviors in ASD: Comparing Parent and Professional Concerns [Slides], Louisa Ha, Siva Priya Santhanam, Lisa Shattuck, Elizabeth Witter, and Lynne Elizabeth Hewitt

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Political Efficacy and the Use of Local and National News Media among Undecided Voters in a Swing State: A Study of General Population Voters and First-time College Student Voters, Louisa Ha, Fang Wang, Ling Fang, Chen Yang, Xiao Hu, Liu Yang, Fang Yang, and Ying Xu

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Framing Messages of Democracy through Social Media: Public Diplomacy 2.0, Gender, and the Middle East and North Africa, Laura Lengel and Victoria Ann Newsome

Submissions from 2011

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Who are the Heavy Users of Social Networking Sites Among College Students? [Slides], Louisa Ha

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Internet Experience and Time Displacement of Traditional News Media Use: An Application of the Theory of the Niche [Slides], Louisa Ha and Ling Fang

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Smart Health for Autism in Northwest Ohio Survey Summary [Slides], Louisa Ha, Lynne Elizabeth Hewitt, and Linell Weinberg

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Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model [Slides], Louisa Ha, Cong Kristy Shi, and Gi Woong Yun

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Leisure Time Budget, Time Price and Consumption of Traditional News Media and New News Media [Slides], Louisa Ha and Xiaoqun Zhang

Submissions from 2010

Advertising Research on Asian Countries and Ethnic Groups: A Twenty Year Trend analysis and State-of-the-Art Review, Louisa Ha

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From TV To Online To Mobile Phones: A National Study Of US College Students’ Multiplatform Video Use and Satisfaction [Slides], Louisa Ha, Dominik Leconte, and Jennifer Lavidge

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Multinational Advertising Campaigns as Intercultural Communications: Successes and Blunders in Mainland China [Slides], Louisa Ha and Lina Zang

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Relationship Between the Readership of Online Newspapers and Print Newspapers: A Public Good Perspective [Slides], Louisa Ha, Xiaoqun Zhang, Gi Woong Yun, and Kisung Yoon

Determinant of Internet Use in a Rural Nigeria Village, Primus Igboaka and Louisa Ha

Subculture, Critical Mass, and Technology Use, Canchu Lin and Louisa Ha

Why University Members Use and Resist Technology? A Structure Enactment Perspective, Canchu Lin, Ross Singer, and Louisa Ha

Submissions from 2009

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Ohio TV Stations' DTV Education Efforts and Business Models [Slides], Louisa Ha

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US Digital TV Business Models [Slides], Louisa Ha

Subcultures and Use of Communication Information Technology in Higher Education Institutions, Canchu Lin and Louisa Ha

Submissions from 2008

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Review of Online Advertising Research and Future Research Agenda [Slides], Louisa Ha

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Leadership Styles and Conflict Management Strategies of Prominent US Female Cable Industry Leaders [Slides], Louisa Ha and Chin-Chung Chao

Integrated Model of Advertising Clutter in Offline and Online Media, Louisa Ha and Kim McCann

Knowledge Creation and Dissemination in Sub-Saharan Africa, Louisa Ha, Raphael Nnajiofor Okigbo, and Primus Igboaka

Influence of Cultural Dimensions on Online Interactive Review Features Implementation: A Comparison of Korean and U.S. Retail Web Sites, Gi Woong Yun, Sung-Yeon Park, and Louisa Ha

Submissions from 2007

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Creation and Dissemination of Agricultural Knowledge in Nigeria Using Broadband Technology [Slides], Louisa Ha, Raphael Nnajiofor Okigbo, and Primus Igboaka

Submissions from 2006

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Diversity, Convergence and a Balanced Media Diet in a Digital Age [Slides], Louisa Ha

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Reconceptualization of Advertising Clutter in the Online Environment [Slides], Louisa Ha and Kim McCann

Submissions from 2005

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Worldwide Business Models of Emerging Media: A Comparative Study of Leading Webcasters in 13 Countries [Slides], Louisa Ha

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Determinants of Cable Program Diversity [Slides], Louisa Ha and Lisa Marshall

Submissions from 2004

Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership, Louisa Ha and Sylvia Chan-Olmsted

Webcasting Business Models of Click-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States, Louisa Ha and Richard Ganahl

Submissions from 2003

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Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals, Louisa Ha

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Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership [Slides], Louisa Ha and Sylvia Chan-Olmsted

Submissions from 2002

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Making Viewers Happy While Making Money for the Networks: A Comparison of the Usability, Enhanced TV and TV Commerce Features between Broadcast and Cable Network Web Sites [Slides], Louisa Ha

Submissions from 1997

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Consumption of Over-the-Counter Drugs and Attitudes Towards Over-the-Counter Drug Advertising: A Comparison Between The United States and Hong Kong, Kara K. Chan and Louisa Ha

Submissions from 1995

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Subscriber's Behaviors in Electronic Discussion Groups: A Comparison Between Academics and Practitioners, Louisa Ha