School of Media and Communication Faculty Publications
Document Type
Article
Abstract
News media play a crucial role in democracy by serving as the watchdog of government and a distributor of political information and campaign messages to the general public. In the U.S., commercial media dominate the market, and they receive monetary support during the electoral campaign season via political advertising. In the 2012 presidential campaign, U.S. television media received 75% of the $1.1 billion dedicated to campaign advertising (Wilner, 2012). So much money is spent because the votes of undecided citizens in swing states are crucial to winning presidential elections. Most recently, the Democratic Party successfully targeted and won key swing states during the 2012 campaign, and helped Barack Obama secure a second term as president (The United States Study Center, 2012). This study examined the role of national and local news media in political decision-making and participation among undecided voters.
Copyright Statement
Post-print
Repository Citation
Ha, Louisa; Wang, Fang; Fang, Ling; Yang, Chen; Hu, Xiao; Yang, Liu; Yang, Fang; and Xu, Ying, "Political Efficacy and the Use of Local and National News Media among Undecided Voters in a Swing State: A Study of General Population Voters and First-time College Student Voters" (2012). School of Media and Communication Faculty Publications. 4.
https://scholarworks.bgsu.edu/smc_pub/4
Publication Date
2012
Publication Title
Electronic News, Special Issue on Election
DOI
https://doi.org/10.1177/1931243113515678
Start Page No.
204
End Page No.
222
Presentation slides
Included in
Broadcast and Video Studies Commons, Critical and Cultural Studies Commons, Social Influence and Political Communication Commons