Title

Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership [Slides]

Author(s)

Louisa Ha, Bowling Green State UniversityFollow
Sylvia Chan-Olmsted, University of Florida

Document Type

Presentation

Abstract

A series of 12 slides from a presentation given at the National Cable Television Association Academic Seminar, Chicago, June 8, 2003.

Repository Citation

Ha, Louisa and Chan-Olmsted, Sylvia, "Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership [Slides]" (2003). School of Media and Communication Faculty Publications. 8.
https://scholarworks.bgsu.edu/smc_pub/8

Publication Date

2003