School of Media and Communication Faculty Publications
Document Type
Presentation
Abstract
A series of 12 slides from a presentation given at the National Cable Television Association Academic Seminar, Chicago, June 8, 2003.
Repository Citation
Ha, Louisa and Chan-Olmsted, Sylvia, "Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership [Slides]" (2003). School of Media and Communication Faculty Publications. 8.
https://scholarworks.bgsu.edu/smc_pub/8
Publication Date
2003
COinS