School of Media and Communication Faculty Publications
Document Type
Conference Proceeding
Abstract
A survey of 547 adults from the United States and Hong Kong was conducted to compare their perceptions about functions and consequences of OTC drug advertising and medical decisions when encountering health problems. Results indicate that American and Hong Kong consumers were very similar in their overall perception of functions and consequences of OTC drugs. A large majority of American consumers relied heavily on OTC drugs for all five types of selected health problems in this study. In contrast, Hong Kong consumers took OTC drugs only for specific illness.
Repository Citation
Chan, Kara K. and Ha, Louisa, "Consumption of Over-the-Counter Drugs and Attitudes Towards Over-the-Counter Drug Advertising: A Comparison Between The United States and Hong Kong" (1997). School of Media and Communication Faculty Publications. 5.
https://scholarworks.bgsu.edu/smc_pub/5
Publication Date
1997
Publication Title
Proceedings of the 1997 Conference of the American Academy of Advertising
Start Page No.
204
End Page No.
212
Included in
Broadcast and Video Studies Commons, Critical and Cultural Studies Commons, Health Communication Commons, Public Relations and Advertising Commons