School of Media and Communication Faculty Publications

Webcasting Business Models of Click-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States

Document Type

Article

Abstract

This article identifies the business models of leading Webcasters in the United States and South Korea and proposes a cross-cultural framework to analyze the determinants of business models. The file transmission methods, content strategies, and revenue sources of clicks-and-bricks and pure-play Webcasters were compared in the study. After analyzing the business practices of 48 leading Webcasters--using a content analysis of their sites--we found that the content aggregator model and the branded content model are the 2 most commonly used business models of leading Webcasters in the United States and South Korea. Although clicks-and-bricks and pure-play Webcasters in both countries have a similar reliance on advertising as their major source of revenue, they employ different content strategies to their own media's advantages. Korean Webcasters are more likely to use pay-per-view as a revenue source than U.S. Webcasters. [ABSTRACT FROM AUTHOR]

Publication Date

2004

Publication Title

International Journal of Media Management

Publisher

Routledge

DOI

https://doi.org/10.1080/14241277.2004.9669384

Start Page No.

75

End Page No.

88

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