Pricing, in the leisure service industry, has been difficult because of a lack of a thorough understanding of procedures and methods. This article outlines basic procedures and strategies for establishing a systematic pricing policy. These types of policies help to reduce the risk involved in the leisure service industry.
McMillen, Jay B.
"Pricing Strategy in Leisure Services,"
Visions in Leisure and Business: Vol. 3
, Article 8.
Available at: https://scholarworks.bgsu.edu/visions/vol3/iss2/8