While public leisure services have begun to adopt a "marketing approach," the theoretical and ethical implications of such methods have been largely ignored. This paper briefly examines such implications, specifically in regard to promoting services to the public, promoting services to targeted groups, shaping service characteristics to client desires, studying non-participation, and adopting a "user pays" philosophy.
Godbey, Geoffrey C.
"The Ethics of Marketing Public Leisure Services,"
Visions in Leisure and Business: Vol. 3
, Article 18.
Available at: https://scholarworks.bgsu.edu/visions/vol3/iss2/18