Although every parks and recreation agency can benefit from a well-planned promotion program, it may be difficult to execute due to bureaucratic and budgetary restrictions. Such restrictions, however, can be overcome with creativity, intuition and lots of in-house support. This article discusses the success enjoyed by a county parks department in promoting an annual cherry blossom celebration in an urban area--despite lack of funds, a negative reputation and a number of unique problems.
"Promoting Newark's Cherry Blossoms: Going Out on a Limb?,"
Visions in Leisure and Business: Vol. 3
, Article 14.
Available at: https://scholarworks.bgsu.edu/visions/vol3/iss2/14