Lisa Lopusziak


Although every parks and recreation agency can benefit from a well-planned promotion program, it may be difficult to execute due to bureaucratic and budgetary restrictions. Such restrictions, however, can be overcome with creativity, intuition and lots of in-house support. This article discusses the success enjoyed by a county parks department in promoting an annual cherry blossom celebration in an urban area--despite lack of funds, a negative reputation and a number of unique problems.