A well-conceived promotion plan is based on carefully-targeted promotion goals and objectives and a promotion strategy tailor-made to meet those goals. There is an expansive shopping list of publicity, advertising, personal contact, and special promotion techniques available. Your job, as a park and recreation administrator, is to pick and choose those methods appropriate to your particular situation. This article discusses the propriety of promoting your agency and its facilities and services, it provides a quick overview of the promotion planning process, and it offers a brief introduction to the basics of publicity, advertising, personal contact, and special promotions.
Goldsmith, John B.
"Promotion Techniques for Park and Recreation Administrators,"
Visions in Leisure and Business: Vol. 3
, Article 13.
Available at: https://scholarworks.bgsu.edu/visions/vol3/iss2/13