•  
  •  
 

Keywords

fashion typology leisure studies, tourism, recreation, event management, symbolic consumption, cultural identity, dress and heritage, rebel fashion, luxury fashion, destination branding, experiential consumption

Abstract

This study develops a new typology of fashion representation situated at the intersection of leisure, events, tourism, and recreation. Existing fashion typologies, while valuable in mapping class, culture, or consumer psychographics, often overlook the lived sartorial practices that emerge in free time and experiential settings. To address this gap, a descriptive analysis was undertaken using four types of material: academic and industry literature, online media sources, visual and experiential data, and professional insights from the tourism field. This triangulated approach identified five key categories: Rebel, Independent, Traditional, Symbolic, and Sophisticated that collectively form a contextual fashion spectrum. The typology captures the ways in which clothing mediates resistance, autonomy, heritage, ritual meaning, and refinement across diverse global settings. By situating fashion within tourism destinations, leisure activities, cultural gatherings, and recreational spaces, the framework demonstrates how dress operates simultaneously as cultural performance, social positioning, and symbolic communication. The typology offers both a theoretical contribution to fashion scholarship and practical implications for destination branding, event management, and cultural tourism, where dress codes serve as markers of identity, belonging, and distinction. Ultimately, the study establishes a conceptual foundation for analyzing fashion as a dynamic element of leisure and tourism experiences, bridging academic inquiry and applied practice in global cultural industries.

Download

Share

COinS