Abstract
Mature West German travelers represent an important recreation market for the U.S. While they tend to agree with their younger counterparts how the United States compares to other countries in the world in terms of destination attributes, they rate the importance of these attributes very differently. These differences have important implications for packaging vacations, market positioning, distribution channels, training programs, and promotional materials. Because of the strong interest of the international traveller in recreational resources, each of these implications must become an important management priority.
Recommended Citation
O'Leary, Joseph T. and O'Malley, Georgia L.
(1991)
"A Pleasure Travel Target: The Mature West German Traveller,"
Visions in Leisure and Business: Vol. 9:
No.
4, Article 9.
Available at:
https://scholarworks.bgsu.edu/visions/vol9/iss4/9