This article examines whether motorcoach tour operators have adapted to changes occurring in the senior market by providing tours designed to suit segments within this traveler group. Data provided by National Tour Association tour operator members is used to illustrate the points under investigation. The paper highlights the need to further segment senior travelers and draws several implications for motorcoach tour operators aiming to serve this growing market.
Reid, Laurel J.
"Market Segmentation and Senor Motorcoach Travelers: Theory Versus Practice,"
Visions in Leisure and Business: Vol. 9
, Article 5.
Available at: https://scholarworks.bgsu.edu/visions/vol9/iss4/5