As the population ages, the demand for travel and leisure services will increase. Marketers in these fields need a broad-based understanding of the aging process. The mature market has been segmented on demographic and lifestyle characteristics. A sociological perspective on aging includes the role transitions older people undergo as important determinants of behavior. This paper presents the variety of roles older people perform and discusses how travel can support these roles and enhance life satisfaction.
Balazs, Anne L.
"Toward a Better Understanding of the Mature Travel,"
Visions in Leisure and Business: Vol. 9
, Article 3.
Available at: https://scholarworks.bgsu.edu/visions/vol9/iss4/3