This study was undertaken to examine skills and personal qualities which are desirable for employment in convention and visitor bureaus and to identify employment opportunities. Despite a small return, it was found that there were employment opportunities available in CVB's. Sales level {professional) career opportunities were the most frequently reported openings within the responding bureaus.

Important skills and personal qualities for all employment levels were identified. Desirable degree areas and years of experience desired were also identified. Professional associations were found to be the primary source of training opportunities. University education and training offerings were geared to the matriculated student, and not easily accessible to professionals already employed in a CVB.

There is a need for universities to work closer with the professional associations to develop and provide education and training opportunities for individuals interested in careers in convention and visitor bureaus.