Abstract
An understanding of the decision making processes repeat visitors use is important to resort managers since the economic health of their property is dependent to a large extent by such patronage. Employing the typology of Newman and Webel (16), this study found that few customers could be characterized as loyal patrons. In other words, the vast majority of repeat visitors in this data set were not beyond the influence of marketers. The relative abilities of respondent's age, education, planning time and distance traveled are examined in an effort to account for the degree of complexity repeat visitors used in vacation decision making. Implications for marketers are discussed.
Recommended Citation
Crotts, John C.
(1990)
"The Purchase Involvement of Repeat Visitors to a Destination Resort,"
Visions in Leisure and Business: Vol. 9:
No.
3, Article 4.
Available at:
https://scholarworks.bgsu.edu/visions/vol9/iss3/4