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Abstract

Given that by the year 2,000 the number of mature adults (55-69 years of age) will increase by 23% (Josephson, 1989), the number of individuals having the capacity to travel for pleasure is staggering. According to Rosenfeld (1986), mature adults "travel more frequently, go longer distances [and] stay away longer ... than any other segment of the population" (p. 38).

Although mature adults travel, few studies have been conducted on their perceived constraints to pleasure travel. Research conducted by Blazey (1986), Richardson (1986), and Sheldon and Mak (1987), found availability of time, absence of information or travel companion, and lack of money to be examples of constraints to travel. However, not one of the three research efforts specifically focused on mature adults. In addition, they did not sample college-educated mature adults-a population more likely to travel for pleasure than those with lower levels of education (Josephson, 1989). Furthermore, Frechtling (1987) argues that . analyzing the mature adult market as a whole is problematic because there is no common "mature adult market." The travel-related needs of persons 55- to 69-years old differ and may be observed when subgroups (i.e., 55-59, 60-64, 65-69) are compared (Foster, 1988).

Thus, in an attempt to enhance leisure service providers' understanding of travel-related needs of subgroups of college-educated individuals 55-to 69-years old, the relationship of perceived pleasure travel constraints and travel behavior characteristics was investigated.

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