This paper introduces a role of citizen diplomat for tourists. The concept of innovative diplomacy, i.e. citizen and municipal diplomacy is applied to tourism. A model of a tourist diplomat guide is outlined, using Canada as the host country. Critical to this guide is describing the identity of the host country through a list of basic elements and situating the role of tourist diplomat in a global context of issues. Peace, human rights and environmental protection are the major issue categories of the context.

Given space limitations, the section on the identity of the host country is compressed into an overview essay while the broad issue of peace is chosen to illustrate the global context. This model will provide the basis for the production of full tourist diplomat guides for the U.S.S.R. and People's Republic of China.