The purpose of the study was to gain a better understanding of the administrative practices, operations, future priorities and clientele of convention and visitor bureaus in North Carolina and surrounding states.
Thirty-five cities were surveyed in the states of North Carolina, Georgia, South Carolina, Virginia, Tennessee and Kentucky. Two surveys were used to gather data. One survey was sent to the CVB in each city and one survey was sent to the Chamber of Commerce in each city.
The response rate was 48%. The data was analyzed using means and percentages by total sample and by subgroups. Subgroups were determined by size of yearly operating budget.
Results showed that the larger the budget a bureau had the more staff, resources, room tax, salaries and clientele (visitors) they had. The main priority for most CVBs would be viable agencies for recreation majors' internships.
Richison, Shirley H.
"A Descriptive Analysis of Convention and Visitor Bureaus in North Carolina and Surrounding States,"
Visions in Leisure and Business: Vol. 8
, Article 7.
Available at: https://scholarworks.bgsu.edu/visions/vol8/iss3/7