The Arizona Hospitality Research and Resource Center of the School of Hotel and Restaurant Management at Northern Arizona University was established to support the state's hospitality industry and students of the school. Primary services available to industry through the center include applied research (with specialization in predictive methods), educational seminars and on-site consulting. The AHRRC is able to take advantage of existing university infrastructure (expertise, facilities, field operations, communication vehicles and technology) to achieve its purpose and effectively serve its constituencies throughout the state.
Pavlich, Margaret E. M.
"Relevance Guides Research and Services,"
Visions in Leisure and Business: Vol. 8
, Article 5.
Available at: https://scholarworks.bgsu.edu/visions/vol8/iss1/5