A brief orientation to Arizona's Cactus League was given. Tentative findings from a data base of 2,502 cases were presented. Survey data were garnered from all Arizona ballparks during the Spring of 1988. Fans were randomly approached immediately outside of or in the stadium prior to gametime. Enumerators picked up the questionnaires immediately after completion. The response rate exceeded 98 percent. There were 18 study variables. Preliminary analyses of four variables were presented. Non-Arizona residents comprised 72 percent of the example. Sixty-six percent visit Arizona specifically for the Cactus League. Nearly one-quarter would consider going to Florida to follow their team(s). The median per game spending category was $16-20.
Diffenderfer, Pete and Dornstadter, Don
"Cactus League Baseball's Value to Arizona,"
Visions in Leisure and Business: Vol. 7
, Article 10.
Available at: https://scholarworks.bgsu.edu/visions/vol7/iss1/10