Innovation is a key to sustaining improvement of quality services, thereby, maintaining customer growth and retention. Themed restaurants is a new way to develop an old product and service to improve the competitive edge. It is an example of innovation needed to improve quality and respond to the demand for increased sophistication by the consumer in the leisure industry.
Becker, William A.
"Theme Restaurants, A Unique Dining Experience,"
Visions in Leisure and Business: Vol. 6
, Article 5.
Available at: https://scholarworks.bgsu.edu/visions/vol6/iss3/5