The stock market is used by the business community as an indicator of the economy's condition. As a measure of the current status of leisure and the adoption of a leisure within by society, leisure stocks are a good indicator. Analysis of these stocks indicate that the society is moving rapidly toward a strong leisure ethic and an economy based upon leisure values.
Dennis, Charles N.
"Stock Prices in the Leisure Industry: Evidence from the Current Business Expansion,"
Visions in Leisure and Business: Vol. 6
, Article 3.
Available at: https://scholarworks.bgsu.edu/visions/vol6/iss3/3