The popularity of recreation as a marketing tool is being influenced by the personal involvement of participants and the positive outcomes from the experience. It is the direct association of products and services with the positive emotions that yields the greatest results. The macro trends that are causing these positive feelings are a societal factors that will continue to influence the cultures well into the future.
Samuels, Jack B.
"Marketing Recreation and Functionally Related Products and Services: Factors Influencing Product and Service Success,"
Visions in Leisure and Business: Vol. 6
, Article 3.
Available at: https://scholarworks.bgsu.edu/visions/vol6/iss2/3