The use of "leisure" in marketing of products and services has become a popular technique. It has been very effective as a marketing tool.
Samuels, Jack B.
""Leisurized" Marketing: Discovering and Understanding a Significant Trend,"
Visions in Leisure and Business: Vol. 6
, Article 2.
Available at: https://scholarworks.bgsu.edu/visions/vol6/iss2/2