Abstract
The use of "leisure" in marketing of products and services has become a popular technique. It has been very effective as a marketing tool.
Recommended Citation
Samuels, Jack B.
(1987)
""Leisurized" Marketing: Discovering and Understanding a Significant Trend,"
Visions in Leisure and Business: Vol. 6:
No.
2, Article 2.
Available at:
https://scholarworks.bgsu.edu/visions/vol6/iss2/2
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