Marketers have long had an interest in understanding consumers' purchasing/usage patterns. This paper proposes a conceptual definition of activity loyalty. This variable may be central to understanding why individuals develop different rates and frequency of participation.
Backman, Sheila J.
"Activity Loyalty and Recreation Participation: A Conceptual Perspective,"
Visions in Leisure and Business: Vol. 5
, Article 8.
Available at: https://scholarworks.bgsu.edu/visions/vol5/iss4/8