Activity Loyalty and Recreation Participation: A Conceptual Perspective

Authors

Sheila J. Backman, Texas A&M University

Abstract

Marketers have long had an interest in understanding consumers' purchasing/usage patterns. This paper proposes a conceptual definition of activity loyalty. This variable may be central to understanding why individuals develop different rates and frequency of participation.

Recommended Citation

Backman, Sheila J. (1987) "Activity Loyalty and Recreation Participation: A Conceptual Perspective," Visions in Leisure and Business: Vol. 5: No. 4, Article 8.
Available at: https://scholarworks.bgsu.edu/visions/vol5/iss4/8