The Marketing of Services--Implications for Leisure

Authors

Robert Christie Mill, University of Denver

Abstract

Leisure is a service industry and traditional marketing approaches do not work well. New models are needed to improve the effectiveness of the leisure service industry.

Recommended Citation

Mill, Robert Christie (1987) "The Marketing of Services--Implications for Leisure," Visions in Leisure and Business: Vol. 5: No. 4, Article 2.
Available at: https://scholarworks.bgsu.edu/visions/vol5/iss4/2