John Naisbitt's (6) High-Touch High-Tech concept and Frederick Herzberg's Motivation-Hygiene theory were analyzed and extended into a marketing strategy that's applicable for parks and recreation professionals. The marketing strategy referred to as a Happiness Marketing Model offers a counterbalance between high-tech and high-touch by providing a conceptual base to emphasize the intrinsic benefits inherent in participating in recreation and leisure activities. These intrinsic benefits are referred to as "High-Triumphs", and are believed to add personal happiness in a technological society. The "High-Triumphs", in addition to Naisbitt's high touch concept and Herzberg's Motivation-Hygiene theory, have been combined into an algebraic formula as a means of identifying the components that contribute to happiness in a technological society. The formula indicates that Overall Happiness = High-Touch + High-Triumphs + Hygiene factors + motivators.
"Happiness: The Missing Link of Marketing in a Technological Society,"
Visions in Leisure and Business: Vol. 5
, Article 11.
Available at: https://scholarworks.bgsu.edu/visions/vol5/iss1/11