The amount of research conducted in the tourist industry is not as extensive as in some other industries. The problem of determining the appropriate sample size for statistical inference seems to be perplexing to many people in the industry. This article suggests that it is not as complex as often perceived. The information needed and a procedure to determine the maximum sample size needed for problems involving proportions and variables are presented. A technique for correcting the sample size needed for populations of relatively small size is also presented.
Williams, D. C. Jr.
"Sample Size for Research in Tourism,"
Visions in Leisure and Business: Vol. 4
, Article 26.
Available at: https://scholarworks.bgsu.edu/visions/vol4/iss2/26