Mr. Rintz, former Assistant Secretary of the Office of Tourism, states that advanced preparation is important in marketing and sales. Consistent follow-up is necessary for success. The other important element is positive image from the press.
Rintz, Robert E.
"Louisiana Office of Tourism World's Fair Activities, 1980-1984,"
Visions in Leisure and Business: Vol. 3
, Article 9.
Available at: https://scholarworks.bgsu.edu/visions/vol3/iss4/9