Abstract
One of the problems with special event planning is the lack of social baseline data. Most feasibility studies for these events are based upon demographic data. What is needed is more micro information about the consumer and the outcomes and impacts of events to better establish guidelines for management decisions. This study examined the Louisiana World Exposition from an outcome and impact perspective so as to help in management decisions with other world's fairs.
Recommended Citation
Groves, David L.
(1985)
"An Analysis of the Louisiana World Exposition: A Consumer Perspective,"
Visions in Leisure and Business: Vol. 3:
No.
4, Article 16.
Available at:
https://scholarworks.bgsu.edu/visions/vol3/iss4/16
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