Special event planning is difficult because of a complete lack of understanding the social values created by the event. The success of most events are measured in relation to financial impacts. This article explores some of the outcomes and impacts form a special event.
Groves, David L.
"Expectations, Outcomes, and Impacts--A Perspective,"
Visions in Leisure and Business: Vol. 3:
4, Article 15.
Available at: https://scholarworks.bgsu.edu/visions/vol3/iss4/15