The history of world's fairs contain both success and failure stories. The role of world's fairs has shifted from more of a technical to an educational, cultural event. The key elements to success in the future are astute managers and creative themes with an entertainment focus.
Samuels, Jack B.
"The Future of World's Fairs: A Primer for Planning a Success,"
Visions in Leisure and Business: Vol. 3
, Article 12.
Available at: https://scholarworks.bgsu.edu/visions/vol3/iss4/12