This article compares the relative importance attached to the organizational purposes of three types of commercial recreation enterprise. It is based on a conceptualization reported in an earlier issue of Visions in Leisure and Business. Chief operating executives, representing bowling establishments, fitness centers, or racquet centers were asked the relative importance of profit maximization, response to popular demand, and enhancement of human/environmental well-being. Organizational purpose was rated according to mission as well as actual practice. Bowling establishments were found to place comparatively less emphasis on enhancement of human/environmental well-being. Fitness centers and bowling establishments actually emphasize profit maximization to a lesser degree than indicated by their missions.
DiGrino, B. Nick
"A Comparative Analysis of Mission and Practice of Three Types of Commercial Recreation Enterprise,"
Visions in Leisure and Business: Vol. 3
, Article 8.
Available at: https://scholarworks.bgsu.edu/visions/vol3/iss3/8