DOI
https://doi.org/10.25035/visions.25.02.08
Keywords
RV Customization. Airstream, Business Model, Family Camping
Abstract
This is a story about the importance of RVing and the development of a long term perspective about its future. It is how a family had the necessary vision to develop a successful business and understand the changing needs of the consumer and their needs to sustain and grow a successful business. It is the understanding of customization of Airstream trailers and the importance of this brand to RVing.
Recommended Citation
Ruth, Steve
(2023)
"How Growing Up Camping Became a Family Business,"
Visions in Leisure and Business: Vol. 25:
No.
2, Article 8.
DOI: https://doi.org/10.25035/visions.25.02.08
Available at:
https://scholarworks.bgsu.edu/visions/vol25/iss2/8
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.