COVID-19, consumer and market shift, business trend, positivity, personalization, inclusivity and diversity, sustainability


COVID-19 has had an impact on both consumers and businesses. It has shifted consumer preferences to enjoy nature more and be more aware of environmental issues than ever before. Many businesses suffered during the pandemic, but some thrived as consumer lifestyles and needs changed. This article looks at changes in the market and consumer behavior during the COVID-19 crisis as well as consumer and business trends following the epidemic. It primarily focuses on consumer positivity and sustainability, as well as a business emphasis on innovation, human capital, personalized consumer experience, and the importance of positivity, inclusivity, and diversity.

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.