malls, SWOT analysis, retail shopping, shopper attributes, progressive approaches


Malls and shopping spaces are at a crossroads in their societal positions. The change in these retail spaces is in a state of flux. Some have gone out of business, others in the state of decline, and while others are prospering. The primary question is: what are the differences among these operations? This is a difficult question to answer and there are many perspectives. A way of trying to understand the audiences and how the shopping spaces can develop knowledge of customers’ desire is through attributes. These attributes must be understood in terms of strengths and weaknesses. A SWOT analysis was completed on different types of shopping spaces. The results indicated a wide disparity of what an audience desires in these malls.

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Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.