mall shopping, consumer shopping motivations, mall attributes, mall shopping patterns, Middle East
Purpose: The main purpose of the current study is to investigate the consumers' mall shopping behaviour. The study examined the differences in terms of shopping motives, mall attributes, activities carried out, product purchased in malls, and visiting patterns among the consumers from three different countries in the Middle East.
Design/Methodology/Approach: The countries were selected on the basis of convenience sampling. When sampling individual respondents in the malls, however, systematic random sampling was employed. A total of 1084 mall customers were interviewed in the exits of the malls through a structured questionnaire. Of the 1084 respondents, 324 were collected from Lebanon, 488 from Saudi Arabia, and 272 from the United Arab Emirates.
Findings: The study clearly indicated that there are significant differences in terms of customers' shopping motivation dimensions and mall attributes in the three Middle Eastern countries. It also uncovered that mall shopping activities and products purchased make important variances among customers. Furthermore, mall visiting patterns and outcomes of visits were found to be different among customers from the three countries.
Originality/Value: There are numerous studies in the literature investigating mall shopping behavior in certain countries. A handful of comparative studies also examined mall shopping behavior in different cultures. This study attempts to identify the mall shopping behavioral differences among the consumers from three different countries in the same culture and region.
Koksal, Mehmet Hauk
"The Comparative Mall Shopping Behavior: Three Countries from the Middle East,"
Visions in Leisure and Business: Vol. 22:
1, Article 3.
Available at: https://scholarworks.bgsu.edu/visions/vol22/iss1/3
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