DOI
https://doi.org/10.25035/visions.22.01.02
Keywords
shopping malls, entertainment centers, leisure shopping multi-use facilities, evolution of retailing, indoor entertainment and recreation
Abstract
This article tries to characterize the fluid retail/merchandising environments that are becoming increasingly complex and driven often by not just material needs for products but also by experiences. The marketing of products and services often is not even fully related to the attributes of the entities being sold.
Recommended Citation
Samuels, Jack
(2020)
"How About Leisurerising the Retail Experience,"
Visions in Leisure and Business: Vol. 22:
No.
1, Article 2.
DOI: https://doi.org/10.25035/visions.22.01.02
Available at:
https://scholarworks.bgsu.edu/visions/vol22/iss1/2
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.