shopping tourism, Hungary, cross-border shopping, European Union


Shopping tourism in Eastern Europe has grown enormously since the 1970s, and the geopolitical changes that occurred in the late 1980s and early 90s had a major bearing on its development. Within the context of shopping tourism, this paper examines cross-border shopping trends in Hungary, which is one of the most prominent shopping destinations in the former communist bloc. After a description. of the phenomenon and its magnitude in Hungary, spatial patterns in the borderlands are considered and the probable impacts of Hungary's future admission into the European Union are explained.