•  
  •  
 

Volume 20, Number 1 (2001)

Volume 20 Number 1 Spring 2001

Front Matter

PDF

Front Matter
Visions Editors

Articles

PDF

Cross-border Shopping in Hungary: Causes and Effects
Gabor Michalko and Dallen J. Timothy

PDF

Brand Management: The Key to Sponsorship Effectiveness
Kathleen Munger and David L. Groves

Back Matter