Abstract
Advertisement is critical to developing and sustaining sales of products and services in the marketplace. Direct marketing is one of the more successful approaches for the leisure industry. Effective communication is the key to all marketing strategies.
Recommended Citation
Alexander, John
(1983)
"Smoke Signals Sent to Your Customers Could Burn a Hole in Your Blankets,"
Visions in Leisure and Business: Vol. 2:
No.
2, Article 11.
Available at:
https://scholarworks.bgsu.edu/visions/vol2/iss2/11
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