Risk is one of the primary elements in any investment decision. Sports is a non-conventional type and is special because of the nature of sport in society. Peter Bavacci is president of one of the major marketing firms that represents investors. He has unprecedented success for his returns on investments for his clients.
"Interview with Peter Bavacci,"
Visions in Leisure and Business: Vol. 2:
2, Article 10.
Available at: https://scholarworks.bgsu.edu/visions/vol2/iss2/10