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Abstract

The Leisure Industry is examined in this paper in relation to the past ten-year business cycle. Stock price changes for seven industry segments and twenty firms are compared to the Standard and Poor's 500 Index of common stock for three recession and two expansionary phases of the business cycle. All seven industry segments outperformed the S and P 500. The twenty selected stocks displayed significant stock price movement which indicates high risk in the Leisure Industry. The conclusion is that in this high return, high risk industry, relatively high capital investment can be expected in the future. The industry is influenced significantly by business cycles of recession and expansion.

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