This article provides a three dimensional conceptualization of organizational purpose. Goals of profit maximization, response to popular wants, and human/environmental impact exist to varying degrees within commercial, public, and private nonprofit leisure organizations. The "organizational cube" is a tool capable of assisting organizations in identifying underlying purposes among staff as well as providing a forum for conflict resolution and development of marketing strategy.
DiGrino, Bernard N. and Blinn, Steven R.
"Leisure Services: Marketing with Purpose,"
Visions in Leisure and Business: Vol. 2
, Article 6.
Available at: https://scholarworks.bgsu.edu/visions/vol2/iss1/6